5 Easy Steps For Creating Awesome Videos That Sell

In this video, I walk you through my 5 step process for creating sales videos that sell.


  • keith

    Reply Reply March 1, 2012

    Great info James !

    Your audio sounds good, which mic are you using and are you using some sort of compression or enhancement ?

  • Peter

    Reply Reply March 1, 2012

    Hey James..

    Thanks for this video. I was going to write to you and ask you if you were willing to share this info.

    Here’s what I’d like to see:

    – How you setup your funnels for DYL.com and 5fsm.com (behind the scenes stuff like stats, different tweaks you did to increase conversions etc.)
    – Maybe a step by step process of how you made those particular videos.
    – Picking the sound effects and background music and making them match the slides so well.
    – More about the “Advanced” audio editing you mentioned.

    The membership area sounds like a good idea…count me in.

    Your videos KICK ASS!


    • James Grandstaff

      Reply Reply March 1, 2012

      Awesome Peter! Thanks for the kind words!

  • Russ

    Reply Reply March 1, 2012

    Very good. keep me posted.

  • Mark Call

    Reply Reply March 1, 2012

    AWESOME as Always, James! You rock bro!

    – Mark Call

  • Charles Peterson

    Reply Reply March 1, 2012

    Really great tips, Thanks for sharing.

  • Chad Van Norman

    Reply Reply March 1, 2012

    Liking this blog. What theme is it?

    Chad Van Norman

    • James Grandstaff

      Reply Reply March 1, 2012

      Custom made using UBuilder or something.

  • Keith Scheafer

    Reply Reply March 1, 2012

    Good info as usual – Really Liking your DoubleYourLikes Product also. Used it for this Fan Page: http://facebook.com/protandim4u


  • Mitch Mauldin

    Reply Reply March 2, 2012

    This is GREAT James, looking forward to seeing more of this awesome info from you.

    • James Grandstaff

      Reply Reply March 2, 2012

      Thanks Mitch!

  • Desmond W

    Reply Reply March 10, 2012

    Great info. Clear and to the point.

    Will use info and would like to utilize to attract more clients to my site.

  • Joe B. Florendo

    Reply Reply April 4, 2012

    Awesome video, thanks for the information James.

    What I stumble on is the script writing. Is there a formula you use to get your message across so well?

    Thanks for all you do, you are one of my favorite internet marketers!

    • James

      Reply Reply April 7, 2012

      Hey Joe,

      Thanks for the kind words man. It means a lot.

      Yes, there is a formula for writing the script. I was taught the HPP formula by Andy Jenkins (Hook, Path, Persuasion.)

      You want to start out by explaining what they are going to learn in the video.

      Example: “In this video you will discover…” (How I increased my likes by 218%)

      The path is where you would provide proof using real stories. And the persuasion part is where you make an offer for them to buy your stuff.

      Watch my DYL video a few times and you’ll see how I do it. But the trick is to write in a conversational tone as if you were sitting there with one person.

      The truth is it takes me forever to write the script. I generally write a rough draft and let it sit for a day and then come back to it and tweak it and add more. It’s a process.

      I just finished the new video for DYL here:

      Let me know what you think!


  • Will

    Reply Reply April 25, 2012

    Hi James,

    I come across a lot of sites but very few capture my attention so quickly. When I do find these sites I try to analyze what about the content or presentation is calling to me so I can learn and implement in my own business.

    Immediately it was obvious to me that you have worked hard on perfecting the video presentation, congrats it’s awesome.

    I’d be very interested in a membership site that teaches these concepts…keep me posted!

    In the meanwhile, I’m kind of new to powerpoint and camtasia. How would I give my slides the animated effects that your videos have? or is it in a completely different program that you add that?

    Thanks for the video, looking forward to seeing more from you!

    btw…how I found you: I clicked on a Facebook Ad, the one with the hot chick and the thumbs up. (info I’d like to know if it were me…so there’s some feedback for you)

  • Liam

    Reply Reply June 5, 2012

    James, great video, clearly and simply explains everything – thank you.

    Will, the animations as far as I can tell are all ‘straight out of the box’ from keynote (which in my limited experience is much better than power point).



  • Jim

    Reply Reply July 2, 2012


    I’ve seen your videos have a magnetic effect on viewers.. including me. Your overview of your video workflow is great, and I’d definitely pay for a membership area or a mini course that you put together on the nitty gritty of how you make your great videos.

    Thanks again.

  • Noeline Matthews

    Reply Reply August 1, 2012

    Video making video is tops. Will think about what else could be useful but you have nailed the key parts of video making for me for now. It is simple and clear.

  • Walter

    Reply Reply August 22, 2012

    I am so thirsty of web marketing knowledge!

    Keep posting and thanks.

  • Petr

    Reply Reply September 20, 2012

    hello James,

    I like your fonts in presentations, for example in http://doubleyourlikes.com/ . Could you tell me name of this font?


  • Laurie Mills

    Reply Reply June 21, 2013

    Hi James,
    Got the PDF off your first email but your video is great as well.
    Regards, Laurie

    P.S. The Video VIP Membership sounds like a great idea and the short sharp bite size would be good as well.
    Getting sick of all the videos and webinars that run up to and even over an hour.

  • Evelyn

    Reply Reply June 21, 2013

    Wow James …

    You’re so ‘awesome’!!! I appreciate your taking the time to make this for us!!

    I would so love it if you’d make that ‘Member Training’ site. I, especially, appreciate that you’ve provided ‘FREE’ training (as I am currently unemployed & still setting up my Virtual Biz … not ready to launch yet!).

    Thank you so very much!!


    • James Grandstaff

      Reply Reply July 14, 2013

      You’re welcome Evelyn!

  • smashinbeauty

    Reply Reply January 22, 2015

    Very informative .. Thanks

  • Larry Trocha

    Reply Reply February 20, 2015

    Good video, James.

    I would like to see the “script formula” or “script template” you use to write your video scripts.

    Your scripts are some of the most “pleasing to the ear” presentations I’ve ever heard.

    Effective too… since they convinced me to purchase several of your products.


    Larry T.

    • James Grandstaff

      Reply Reply February 21, 2015

      Hey Larry, thanks for the feedback. Glad you liked the video. I’ll tell you more about my formula when we speak next week. 🙂

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