CLIENT CASE STUDY: How We’re Getting 4 Cent Clicks From Facebook Ads

You’ve probably heard from people who claim they are getting clicks from Facebook Ads for dirt cheap. And some people are. But they’re usually targeting countries that no one else is targeting and that don’t convert to sales.

Until recently, I wasn’t able to get cheap clicks when targeting audiences in the USA. Heck, for some markets I pay up to $1 per click.

In this case study, I reveal how I helped a client (in the fitness niche) get clicks from Facebook ads for $0.04 cents and leads for under a buck.

33 Comments

  • Mauricio

    Reply Reply February 13, 2015

    This is a fantastic case study. Thank you for sharing. I’m actually doing something similar in the fitness niche and I wanted to know what you had for the qualifications part? Can you expand that little?

    • James Grandstaff

      Reply Reply February 13, 2015

      Hey Mauricio, glad you’re liked the video. As far as the qualifications go, you can get more info on this page: http://www.jamesgrandstaff.com/recommends/work-with-me.html

      Talk soon,
      James

      • Mauricio

        Reply Reply February 13, 2015

        I actually meant what the qualifications you had on your ad copy.

        What were the qualifications that the gym had for the transformation program?

        sorry for the confusion

        • James Grandstaff

          Reply Reply February 13, 2015

          Ah, my bad. The questions were simple like: “How much time are you willing to invest?” “Are you willing to spend $99 to get started?” “What’s a good time to reach you?” etc…

  • BlinkshowTv

    Reply Reply February 13, 2015

    Great video James!

    • James Grandstaff

      Reply Reply February 13, 2015

      Thanks. Glad you liked it!

  • Jesse

    Reply Reply February 13, 2015

    Congrats James. And congrats to the people at the gym. When a small business owner gets a rush of business it means a lot

    • James Grandstaff

      Reply Reply February 13, 2015

      Thanks Jesse!

  • Nat

    Reply Reply February 13, 2015

    this is awesome James and gave me a great idea to do some similar ads for our high ticket coaching program that we’re going to do. We’re already sending people to an application so that fits in well.

    Even though we’re not local at all, using that localized element might help catch people’s attention, then creating ads targeting either men or women and changing the images accordingly (along with other targeting criteria) could do really well.

    Worth trying for sure!

    Thanks!

    • James Grandstaff

      Reply Reply February 13, 2015

      Definitely man! Glad this helped you.

  • Marcelo Cardoso

    Reply Reply February 13, 2015

    Hi James,

    I currently don’t have a Facebook campaign going since I am in the weight loss niche, but I am soon launching a product in a different niche and I was wondering what does it take to work with personally money and otherwise?

    Thanks in advance,

    Marcelo Cardoso

    • James Grandstaff

      Reply Reply February 13, 2015

      You can get started with FB ads for as little as $5 per day. Just get started. 🙂

  • John

    Reply Reply February 13, 2015

    Good stuff James!

    When the time comes I’m going to be wanted to speak with you about creating leads for a done-for-you real estate investing system. Assuming it works this will be an ongoing project.

  • Greg Jeffries

    Reply Reply February 13, 2015

    Thanks for being so open and transparent in your training/tutorials. They’re short, simple, and very helpful. Thanks for adding massive value to the internet marketing community.

    • James Grandstaff

      Reply Reply February 13, 2015

      You’re welcome Greg! Thanks for watching. 🙂

  • CJ

    Reply Reply February 14, 2015

    I appreciate your style – very refreshing compared to a lot of what’s out there.

    • James Grandstaff

      Reply Reply February 14, 2015

      Thanks CJ!

  • Raquel Fitness

    Reply Reply February 14, 2015

    Hi James,

    Two questions:

    1- Why you didnt target mobile?

    2- I believe there are more then Fitness and Wellness related interests. Why did you pick up only these two?

    Thanks

    • James Grandstaff

      Reply Reply February 14, 2015

      Hi Raquel, this was just a test to see if we could get the ads approved. We’ll be testing tons more interests as we go. Thanks!

  • maria

    Reply Reply February 15, 2015

    Hi James.
    Maria here.
    I just started selling t shirts for teespring and I Know lots of people are using this method to get better results.
    Do you work with teespring or is just for local business?

    Thank you

    • James Grandstaff

      Reply Reply February 15, 2015

      Hi Maria,

      I mainly work with clients who are already up and running and established. It really doesn’t matter what they are selling as long as they have a good reputation and care about their customers; I’m happy to help them generate more business with Facebook advertising.

      You can get more information about who I work with on this page:

      => http://JamesGrandstaff.com/clients/details.php

      James

  • Brett de Hoedt

    Reply Reply February 16, 2015

    Greetings James,

    Thanks for the video – hype free and straightforward.

    Question – why is the cost so low? Is it because there isn’t much competition for South Dakota?

    Cheers

    Brett

    • James Grandstaff

      Reply Reply February 16, 2015

      Hey Brett, the clicks are so cheap for this campaign because there isn’t much competition (I agree with you) and due to the high click-through-rate (CTR).

  • Gene

    Reply Reply February 16, 2015

    This is right on time. A client of mine has a Pilates studio and was asking over the weekend about running a FB ad campaign. I’m gonna give this a try and see. Thanks for the info! I’ll report back and let you know how it went.

    Gene

  • Drew Laughlin

    Reply Reply February 19, 2015

    This is great stuff James! Thanks for sharing.

  • Jeff Dilegge

    Reply Reply February 23, 2015

    Except that if everyone does it, competition rises and costs sky-rocket.

  • Ron

    Reply Reply February 25, 2015

    James,

    Did you use LeadPages or another program to capture the lead?

    Did you go from ad to lead form? The only reason I’m asking is because in another video you talk about going to a squeeze page vs a blog post/content to lower cost.

    Great study !

    • James Grandstaff

      Reply Reply February 26, 2015

      Hey Ron, we went to lead capture page using an Infusionsoft form and qualified them in the ad copy.

  • jim pridemore

    Reply Reply February 27, 2015

    Launched new retail concept never done before. Let’s talk!
    Thanks!
    Jim

  • Allie LaRusso

    Reply Reply March 17, 2015

    Any chance we could checkout the landing page?

  • Felipe Restrepo

    Reply Reply March 18, 2015

    Hi James, so does this means that you’re getting the lead WITH the phone number for under a buck? amazing.

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