Facebook Lookalike Audience “Hack” Puts More Money In Your Pocket

In this video I share a lookalike audience “Hack” that will help you make more profit from your Facebook ads campaigns.

 

19 Comments

  • Pekka Mattila

    Reply Reply February 20, 2015

    Thanks for the video! Great stuff!

    What is the tool you use to mange your apps (also shown in the video)? How it compares to the power editor?

  • CJ

    Reply Reply February 20, 2015

    Same question as Pekka

  • cindy

    Reply Reply February 20, 2015

    same question for me too…

  • Greg Jeffries

    Reply Reply February 20, 2015

    He uses Qwaya http://www.qwaya.com/

    Another excellent training/tutorial video James

  • Jenifer

    Reply Reply February 21, 2015

    I dont see you put mobile target…why?

    and what about if my ESTIMATED AUDIENCE is small already… should still choose INTEREST?

    Thanks

  • Massimo

    Reply Reply February 21, 2015

    Hey James,

    excellent video thanks.

    Have you ever tried AdEspresso ( http://adespresso.com/ ) as an Ad Manager?

    Thanks

    • James Grandstaff

      Reply Reply February 21, 2015

      Hey Massimo, I took a look at it after I was already using Qwaya. What makes it different/better than Qwaya?

      • Massimo

        Reply Reply February 21, 2015

        Qwaya is sorta PowerEditor+ we have a different approach with strong focus on split test, simple analytics with actionable tips and automation.

        Happy to have a quick chat one of these days and give you a quick demo, would love your feedback 🙂

  • CJ

    Reply Reply February 25, 2015

    Hi James,
    I purchased your retargeting guide – but I am left with a question …
    I have retargeting pixels on a number of different landing pages. Does this create one audience for retargeting or can I break these into separate audiences based on landing pages even though all landing pages have the same retargeting pixel code? Help! Thank you for the great videos!
    Thank you!

    • James Grandstaff

      Reply Reply April 1, 2015

      Hi CJ,

      You only need the code installed ONCE on EVERY PAGE on your website. That’s the first step. Then you create new audiences inside your Facebook Ads Manager (under the audiences tab). During the creation process you can specify which URL to build an audience from. For instance, if you learn that a lot of people are leaving you shopping cart without buying, you can create an audience called “Abandons” and they include the URL of the shopping cart. Then, when you create ads to try and recapture these lost sales, you select this audience only to advertise to.

  • Marcellus

    Reply Reply February 25, 2015

    Hey James,

    Great Job as always. I will be reaching out soon. Facebook marketing still is a great way to go for small business.

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