Power Editor: How To Create Unpublished Page Posts (AKA “Dark Posts”)

Several people have asked for “how to” trainings, so I decided to create a new tutorial showing you how to create Unpublished Page Posts using the Power Editor. This will allow you to test many different combinations of ads without cluttering your Fan Page.


  • Marie Leonard Online

    Reply Reply January 22, 2015

    Thanks James for this training. I had no idea this was available. I will surely be taking advantage of this fairly unknown feature which can help our ads be more effective.

    • James Grandstaff

      Reply Reply February 4, 2015

      You’re welcome Marie!

  • Simo

    Reply Reply January 22, 2015

    Hi James,
    Great post and website. i suggest that you put an iframe to your photos and images in your website and for your landing page of the sidebar to make the background different from the white background of the site.

  • Marie

    Reply Reply January 22, 2015

    Hi James,

    For this add you have a Potential Reach of 22,000 people. My question is the following:

    What would be a decent amount of people to be targeted with your add? Minimum and maximum approximately

    I believe if I have 1 million people Potential Reach wouldn’t be a good idea…


    • James Grandstaff

      Reply Reply January 22, 2015

      Hi Marie,

      One million is a good start. However, they don’t need to be in a single ad set. If all of your ad sets total one million, that will work too.


      • James Grandstaff

        Reply Reply January 22, 2015

        For local, the size doesn’t matter. 🙂

  • Marie

    Reply Reply January 22, 2015

    1 million is good? Ok

    What about for local marketing in which sometimes we have only 1 thousand Potential Reach?

    What would be a solution for this problem?

    1 thousand would be a good start as well?

  • Glenn

    Reply Reply January 22, 2015

    Important – Power Editor is only available in the Chrome browser

    • James Grandstaff

      Reply Reply January 22, 2015

      Good point Glenn. Thanks for chiming in.

  • Andrew

    Reply Reply January 23, 2015

    Hi James,

    Great info as usual.

    Why would you use an unpublished page post vs an ad that appears in the news feed? i.e. When I create ads they don’t appear on my page newsfeed.


    • James Grandstaff

      Reply Reply February 4, 2015

      Hi Andrew,

      Unpublished Page Posts do appear in the Newsfeed of the audience you are targeting. Where they do NOT appear is on your Fan Page. This allows you to test different ads without cluttering your Fan Page with dozens of ads. Hope this helps.

  • Josh

    Reply Reply January 23, 2015

    I saw in the message above that 1million is a good start and for local the size doesn’t matter.

    It implies that for NATIONAL de size matters for Potential Reach.

    What would be a good start for National Potential Reach?

    • James Grandstaff

      Reply Reply February 4, 2015

      I create separate ads sets for each “interest”. So one interest might have 20,000 people, another might have 60,000, etc. As long as they are super targeted, size does’t really matter. What you want to do is find “interests” that deliver positive ROI. My best interest is only 6,500 people but I get sales from it ALL DAY LONG. 🙂

  • alana

    Reply Reply January 24, 2015

    How could we use some of your systems for non-profits?
    and how did you do the cool highlighting as you were instructing?


    • James Grandstaff

      Reply Reply February 4, 2015

      Hi Alana, the strategies are all the same whether it’s for profit or non-profit.

  • George

    Reply Reply January 27, 2015

    Very Good Video

  • Deb

    Reply Reply February 21, 2015


    Thank you for this video. If I just want to create an unpublished post using power editor but already have existing ads running in the ads manager will downloading the power editor change anything I already have running in the regular ads manager? I’d like to not change any of that but just try a dark post. I know it will download your ads into power editor but for the existing ones would I have to confirm anything or click anything to have them continue or will they just keep running as they have been (which is what I want)!

  • ivan mendonca

    Reply Reply February 26, 2015

    HI James,

    Many thanks for your very good info video which makes me to watch again and again.

    I have notice that when you create the web conversion add, on the bottom of the add there is a ” LEARN MORE” button and there is no “LIKE PAGE” button on right top corner.

    When I create the web conversion adds, i can get the LIKE PAGE button on right top Corner and rest is same.

    Can you please let me know how its not coming in your advertisment ? or is it added in the new version of advertisment ?

    Please let me know.

    Many thanks

    Ivan Mendonca

  • Jamie Gaymon

    Reply Reply March 22, 2015

    James, awesome post, but…
    It looks like this method for creating dark posts no longer works, are you planning to do an update video?

    The new process seems to be a bit easier, but most people won’t realize the new process until they get halfway through the process of creating one.


    Jamie Gaymon

  • James Grandstaff

    Reply Reply April 1, 2015

    Hi Jamie,

    Check out this video: http://www.jamesgrandstaff.com/easy-work-around-for-using-facebooks-stock-images-with-power-editor/

    About half way through I show you how to create a dark post with the new changes.

    Hope this helps!

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