Use This Social Proof Hack To Get More Sales From Facebook Ads

If you have a winning Facebook ad with a lot of engagement and social proof, here’s a simple way to scale it to other audiences so you can get even more sales and customers.

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18 Comments

  • Dave Gardner

    Reply Reply October 25, 2016

    Hey James,

    I will be getting back into some ads soon with my lacrosse stuff so this was a great tip to share on increasing the social proof aspect.

    Thanks!

    Dave

    • James Grandstaff

      Reply Reply October 25, 2016

      Glad you enjoyed it Dave.

  • Joel

    Reply Reply October 25, 2016

    Great tips James!

    Would you recommend a specific date range for the ad your using. I have a ton of ads that have this social proof. However they are about 60 – 90 days old. If you think too much time has lapsed. What I will do is create a new ad and send it to all my current clients to create the social proof.

    Joel

    • James Grandstaff

      Reply Reply October 25, 2016

      Hey Joel, I wouldn’t worry about the date. My ad is from November of 2015. The dates on the comments are more important. So try to keep those fresh. 😉

      • Joel

        Reply Reply October 25, 2016

        Alright I will use this on my current campaign.

  • Robyn Lessley

    Reply Reply October 25, 2016

    I love this idea. Thank you so much for sharing. I will use this for sure!

    • James Grandstaff

      Reply Reply October 25, 2016

      You’re welcome!

  • Frank Daley

    Reply Reply October 25, 2016

    Excellent piece. Haven’t started doing FB ads yet but this makes sense when I get there!

    • James Grandstaff

      Reply Reply October 25, 2016

      Glad you enjoyed it Frank.

  • Mirree

    Reply Reply October 25, 2016

    Would love to see if you can help my situation. What is the beat way to find out?
    Thanks Mirree

  • Joe Slack

    Reply Reply October 25, 2016

    Awesome tips, James! What a great way to keep momentum going. Thanks so much for posting this.

    • James Grandstaff

      Reply Reply October 28, 2016

      Thanks Joe!

  • Ricky

    Reply Reply October 28, 2016

    Great tip!

    If your ad fatigues and you change the image on the original ad post, does the social proof remain or does it reset?

    • James Grandstaff

      Reply Reply October 28, 2016

      Glad you liked it! The social proof will reset if you make any changes at all.

  • dan

    Reply Reply November 1, 2016

    Great idea. Is there a way to edit the dark post?

  • dan

    Reply Reply November 1, 2016

    From playing around it seems like you can’t edit the dark post, the challenge is that after some time people get tired of seeing the same image… not sure if there is any way around this?

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