What Landing Page Should You Use With Facebook Ads?

When using Facebook ads, should you drive traffic to a “squeeze page” or a “content page”? In this video, I reveal results from a 14 day test. The test was to determine what the difference in customer acquisition cost would be when driving traffic to a straight squeeze page vs. a reverse squeeze page (which is just a content page that gives value first before asking for a visitor’s email address.)


  • trevor brown

    Reply Reply October 28, 2014

    i am trying making a website with Weebly but not understanding very well i would like using Facebook ads help please thank you,

  • pat

    Reply Reply October 28, 2014

    I’ve been doing the “boost post” function on my Facebook page that drives traffic straight to a blog post with opt-in at the end of the blog post. Been getting 4 leads for every $5 spent. Just got to figure out how to do conversions better. Great Video though.

  • Heikki Ahola

    Reply Reply October 29, 2014

    Makes sense and as you said you are bombarded with emails promising too much and trying to get your emailaddress for more crazy offers. People are tired for that and want real value and real trust in you and your business.

    • http://www./

      Reply Reply November 3, 2016

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    • nj auto ins

      Reply Reply March 15, 2017

      This looks like a fabulous telescope; would love to see the twinkling stars through it. I’ve Liked, Shared, Tweeted, Fllowed both on Twitter & Blog. Thank you for such a great prize!

  • Brian Huntley

    Reply Reply October 29, 2014

    Hi James, I like this video, I was wondering if you had a video on how to set up asking for email information with these Facebook ads? I have no idea with this stuff.



    • James Grandstaff

      Reply Reply October 29, 2014

      Hey Brian, I will make that video next week.


  • Neil Ellington

    Reply Reply October 29, 2014

    James, its amazing, you are actually executing the strategy that you are speaking about as you are speaking about it. You just showed all of us content before the ‘offer’. Great work.

    • James Grandstaff

      Reply Reply October 31, 2014

      Hey Neil,

      Yes sir! It’s a great model. 🙂


    • I want to echo a statement previously made; this is old news. Remixing has been used for hundreds of years to entertain people. Everything is built upon what came before it (regardless of genre or even art form). To insinuate that these film makers are doing anything different from other artists is a little ignorant. We have told stories since we could talk, and the current formula exists for a reason. Im not saying that we should stop trying to create new things, just dont belittle those who choose to remix. Otherwise we would get a small handful of movies each year.

    • kik

      Reply Reply April 8, 2017

      Pod záložkou Pony Videos máš taky spoustu návodů jak na to.Takže, Stefane, buď tě důkazy nezajímají nebo nechceš diskutovat nebo nechápeš požadavek důkazů a co to má být důkaz. Ve všech případech bych tě poprosil, aby si opustil tento web a nezapleveloval diskuzi, jakkoliv nepodstatná se zdá býti.Nebo změň svůj přístup a podej nějaký argument a důkaz.

  • Paul Livett

    Reply Reply January 18, 2015

    This seems to go against all conventional wisdom regarding the acquisition
    of sign ups but I actually think you are right, people are fed up with
    current methods and if you do get a response, the email addresses tend
    to be secondary email accounts that don’t get opened.
    I’m here because I watched your ad on Facebook re targeting, where you
    are implementing this very strategy. I intend buying your report shortly.

  • Steve Thomas

    Reply Reply January 20, 2015

    Hey James, Thanks for the awesome video and real insight into the results you are getting with your ads. This is something I am spending time testing a lot right now to get the acquisition cost down and the lifetime value up over time. Value and content first I believe, just like you say is where things are at right now and you really hit the nail on the head when you talk about giving first and receiving second. It’s a shame that so many people don’t believe this and constantly focus on selling ALL the time instead of trying to build a real relationship with their audience that helps sustain the business model in the longer term.

    It’s my first time here on your blog, but with insightful information like this here that I can take real value from, I’ll be back often.

    Appreciate you sharing great stuff.


    • James Grandstaff

      Reply Reply January 20, 2015

      Hey Steve, thanks for stopping by. Yeah man, this model works great for me. You’re right, many people are missing the boat by not adapting their marketing to this style.

  • Roy Cobden

    Reply Reply January 27, 2015

    Very informative, thanks for sharing James.

    Curious to know if you’ve run similar tests to compare costs between traffic driven to content on a facebook page vs to content on an “external” website?


  • Johan Miller

    Reply Reply January 27, 2015

    Marketing changes as the market get its blindness to the presentation method. I think you have found an ‘ever-green’ method to list building, as long as it is only the input to the sales funnel. Thanks for the case study.

  • David McDonald

    Reply Reply January 28, 2015

    Truly enjoyed this, I use the “Boost Post” feature a lot with our DJ & Events company but am looking at ways to better use FB & some other Social Media to promote our entertainment services.

  • Angela

    Reply Reply February 4, 2015

    This makes perfect sense. Thank you for doing the research for us!

  • Carlos Rosario

    Reply Reply February 5, 2015

    James…this is awesome stuff. Thanks for the insight, the legwork and the awesome product. You are now on my radar and I look forward to learning from you and working with ya! Keep it coming and thank you, sir!

  • Kim

    Reply Reply February 13, 2015

    Twice your “Let’s Talk” went to a women’s page…

    • James Grandstaff

      Reply Reply February 13, 2015

      Hi Kim, I’m not sure what you mean. Can you provide me with the link that you clicked please?


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    • and his test was done on the whole nba, so yea, you could point out a few players who changed, i am sure, but his data and conclusions showed that overall there was not a significant change

    • Well evidently, many Americans of various ethnic groups and races do no mind having their children and grandchildren butchered and burned to death in the womb, or else they want it for someone else's children. Either way, i do not feel sorry for them any more. They will reap what they sow.

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