3.81 ROAS From an Old Crusty Creative They Forgot About

That’s a 138% increase over where they started — just by testing what was already sitting in the account.

Let me tell you a quick story.

A new client came to me with a killer offer. But their Facebook ads were barely profitable.

ROAS was sitting around 1.6, and their CPA was almost $200 per sale.

Here’s the thing…

They already had a ton of creative just sitting in their ad account. Old mockups. Promo images. Stuff they hadn’t touched in years.

So instead of reinventing the wheel, I ran a full creative test using only the assets they already had.

No fresh production. No new UGC. Just what was already there.

Turns out?

👉🏼 The top performer was an image they made years ago and completely forgot about.

I pulled the 3 winners into a conversion campaign — and let the algo do its thing.

We’ve now spent $13,444.25 on it.

It’s holding a 3.81 ROAS — and brought the CPA down from almost $200 to $123.34.

Most people don’t have a “bad ad” problem.

They have a bad testing problem.

You might already have a winner buried in your account — you just haven’t given it a fair shot.

So here’s your move:

👉🏼 Go look in your ad account.
👉🏼 Grab your old images — the ones you thought were dead.
👉🏼 Run a clean, structured test.

You might find diamonds (unlike Ali Hafed).

That’s it for today.

If you want help structuring your test, I’d be happy to help.

To Higher ROAS,

– James Grandstaff