In the last test, I ran 42 different Facebook ads to find the winning variations of headlines, primary text, and creative.
Now I’ve taken the top 4 and used them in a conversion campaign to drive actual Substack signups.
Here’s what I found:
My winning creative totally flopped
My runner-up ended up bringing in new subscribers at 75% less cost.
This video breaks down the numbers, the creative structure, and the lesson from this test—so you can model the process for your ads.
Watch the breakdown. Then if you want help planning a campaign like this for your offer, here’s the link to book a call.
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