Welcome to The ROAS Report
Hey, I’m James Grandstaff.
I recently turned 50…(the big 5-0) and I’ve been thinking a lot about my next chapter in life.
I’m not trying to “hustle 24/7” or “10x” anything. I just want to retire comfortably with Brenda in the serene red rocks of Sedona.
To get there, I’ve set a clear goal:
Build an extra $15K per month within 1 year—starting with this Substack.
Here’s the idea:
I’m running Facebook ads to get subscribers, and the performance of those exact ads is the content I reveal inside The ROAS Report.
Yep, I’m sharing the same ads that brought you here.
And I’m inviting you to follow along as I dial this in—wins, losses, and all.
What’s in it for you?
Each week, you’ll get a short screencast-style video showing the previous week’s results, sent straight to your inbox.
You’ll see a breakdown of:
What I spent
What I tested
What improved
And what didn’t…
If you run Facebook ads—or plan to—these are real campaigns you can learn from and apply to your own business.
No theory. No fluff.
Just clear, useful breakdowns.
You’ll also see how I’m optimizing for:
Lower CPA (cost per acquisition)
Lower CPL (cost per lead)
Higher ROAS (return on ad spend)
Why listen to me?
I’ve spent the last 15 years running Facebook ads, managing over $2 million in spend, and generating $1.5 million in sales from my own digital and physical products.
Now, I’m building in public—showing the full process as it happens.
This isn’t theory. It’s not a course. It’s me spending real money and documenting what works—week after week.
You in?
For $9/month, you’ll see real campaign data most entrepreneurs would never show you—and become part of a community of like-minded folks who value full transparency.
Or just start free and upgrade later.
Either way, I appreciate you being here.
Let’s see how far this thing goes.
To higher ROAS,
— James Grandstaff
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