CASE STUDY: How We Turned $513.05 into $15,840 With This Facebook Retargeting Strategy

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Here’s another client case study for you! It reveals how we turned $513 into $15,840 in sales in just a few weeks. This video breaks down the actual ad we used and how we went about building our custom audiences. Feel free to swipe it for your retargeting campaigns.


  • Paul DiBerardino

    Reply Reply July 22, 2015


    Been following you for a while and I’m very impressed. You’ll be hearing from me soon. Question, what’s your take on Click Funnels? I’m thinking of using click funnels to build my launch when I release my product in about 30-40 days (thinking Jeff Walker style launch). Most of my advertising will be done on FB. Anyway great stuff as always.

    Paul DiBerardino

  • Amy Starr Allen

    Reply Reply July 22, 2015

    Thanks, James! Love it! 🙂

  • Marion

    Reply Reply October 3, 2015

    Great Case study, it always surprises me that there aren’t more business using retargeting especially when you see results like that! Think I will share this over on our Facebook page as its a really powerful reason to start retargeting!

  • Allan

    Reply Reply October 3, 2015

    This was great thanks for that! I had heard about retargeting before but had never got around to trying it before will defiantly be giving it a go now. Thank you for sharing!

  • lawton chiles

    Reply Reply January 14, 2016

    Dude this is gold. I’m gonna set this up soon.

    Will be in touch.


  • Kaya

    Reply Reply February 10, 2016

    Hello Dave,

    Let’s say I created a custom audience for my web site visitors the adress is

    This is the product url at the same time. If I create a campaign for this URL the campaign will show the ads for people who buy my product already as well right? So people who bought the product already might get pissed at me in this case. Is there a solution for that?

    • Will Altherr

      Reply Reply February 19, 2016

      Yes, there is a solution for that. When you set your campaign audience up you exclude people who have already converted.

  • Will Altherr

    Reply Reply February 19, 2016


    Great video and very informative. Question, can you make the purchase on the actual site of your client? If so, why don’t you use the facebook pixel tracking to track actual revenue purchased from each conversion which will give a more precise ROI. Rather than using checkouts and multiplying the AOV. In addition, what constitutes a checkout? Is a checkout an actual purchase?

  • Amazing content. Thank you so much for all the effort you’ve put into this extremely valuable resource! Best website design Amazing content. Thank you so much for all the effort you’ve put into this extremely valuable resource!

  • Edelbrockcri

    Reply Reply February 6, 2021

    only a few survived.

  • iAquaLinkdlm

    Reply Reply April 15, 2021

    Century to a kind of destruction:

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